Business Plan Written

 

Executive summary

At JMR, we always aim to provide you with the facts you seek to learn about the hottest and newest releases in your music library. From articles to reviews; from suggestions to interviews, our ever-expanding music journal will seek to satisfy the cravings you have for a new sound. Let’s not forget the variety of different genres we include to suit each and every taste that stumbles upon us. You won’t find a music blog like this anywhere else.

Business overview

In my business, we write reviews on the new and hottest albums within the alternative and heavy genre; giving our honest opinions and recommending the best music. We also do interviews so you can find out more about your favourite artists, and we allow readers’ articles to be published in order to provide the best audience engagement. As well as this, we plan to sell merchandise representing our brand and are hoping to release hardcopies of our journal to bring in more revenue.

Sales and marketing

I plan to market my business through a transparent demonstration of diversity, which is something important among the younger generation (my target audience), and important to me. My sales would rely on adverts for the moment until I eventually (hope) to print hard copies. I may also write pieces for other publishers for a fee, as I cannot rely on only ads to keep my business running.

Finances

 My income will primarily come from advertisements online as well as some PR work that I may do on the side for other publishers due to the fact that starting up, the business will struggle for money.

Financing will be a massive issue, as freelancing in flexible in terms of income, and so I may have to consider taking out a loan from Arts Council England to get my company on its feet.

Planning

Planning will be crucial due to the fact that I will be working by myself, and so trying to manage the business without a plan will be detrimental to both my health and management strategies.

I will need to plan my estimated revenue income, connections, social media engagement and time management.

This means I will have to be strict with sticking to my business model, which will set the foundation for my business.

Staff and management team

 We don’t plan to have many staff, if any, except from myself. I plan to manage, write and edit the articles on the blog. However, I may seek to collaborate with other non-competitive partners for either a small free or an exchange of my own writing.

If it does get to the point that I cannot run it by myself, it may get to the point that I have to hire staff. 

Operations and resources

I will only be using intellectual and human resources, as it will be me writing and managing the whole business. However, if I do end up releasing merch and hardcopies of my journal, I will need to invest in physical resources as well.

My business will be virtually based, so the resources I need to manage are little to none.